Although the coronavirus continues to change lives, schedules and routines, the American Heart Association remains undeterred in their mission. This year, the Houston Chapter is moving beyond the traditional gala fundraiser, pivoting from the annual, glamorous Houston Heart Ball to an exciting digital experience – The Heart of Houston. The new Heart of Houston campaign aims to improve the struggles of our neighbors, increase the impact of community partners and focus on the support and philanthropic efforts of the organization to support and improve the lives of those affected by heart disease.
The Houston Heart Ball has always been more than just an event; it is a representation of a passionate community dedicated to saving and improving lives from heart disease and stroke. In the same way, The Heart of Houston campaign encourages Houstonians to celebrate and support the American Heart Association and their collective success in driving change, funding science, and improving behaviors, working every day to help every heart. Through the campaign, the American Heart Association hopes to unite hearts across the city, proving that together we are a relentless force for a world of longer, healthier lives.
The American Heart Association invites the Houston community to join them on Thursday, February 11, 2021, for the event’s first ever digital experience, emceed by Fox 26 Anchor, Melissa Wilson, and dedicated to spreading awareness and raising funds to fight cardiovascular disease and stroke. This engaging night of giving will look back on the past year of accomplishments, celebrate years of heart and stroke advancements, honor local philanthropists, including this year’s Honorees, the Allen Family, and celebrate survivors who inspire the next big life-saving innovations. Guests can dress up in ball gowns and tuxes or cozy up in their loungewear and enjoy this signature event from the comfort of their own homes. Attendees will have the opportunity to enjoy delicious bites and decadent sips delivered to their doors as they tune-in to the digital experience featuring heartfelt conversations with event chairs, Lisa and Jerry Simon, and culminating in a performance from a surprise musical guest. Virtual attendees will also have the chance to bid on luxury live and silent auctions items, as well as a case of 100-point wines and other delectable finds in the wine auction.
For more information, please visit heartofhouston.heart.org.
